LC CHAPTER 11 : Leadership Through Strategic Internal Communication

This chapter talked about the effective internal communication leadership which is an important tool for management to direct the organization and motivate employee. This chapter also focused on establishing leadership through strategic communication with the employees.

They start with recognizing the strategic role of employee communication. We should ensure the employee communication connects to the strategic objectives. We should assess the employee communication effectiveness in order to coach or encourage them for accomplishing the organization’s goal. In the effective internal communication stage, there are the core factors as follow:
            1- Supportive management
            2- Targeted messages
            3- Effective media/forum
            4- Well-positioned staff
            5- Ongoing assessment
           

We need the missions and vision to strengthen the internal communication by understanding the importance of mission and vision, defining missions and visions, ensuring the mission and vision are effective, and building an effective mission and vision. For Building an Effective mission and vision, we might start with create initial draft, then clarify the meaning.

 The mission and vision need to be concise. The strategic objectives are developed to make the vision. Cascading meeting is the way to test the employee about the mission and vision. It might start with the upper level of the organization broken into functions or division and then give way to cross-level, functional, or divisional meetings. Next step is the designing and implementing effective change communication which should begin with determining the scope of the change communication program, and then structuring a communication program for major change.