CHAPTER 2 : Leadership Communication Purpose, Strategy, and Structure
In this chapter as we look at title developing leadership communication strategy. In the beginning, once you determine your purpose there are four tools can help you analyze your ideas, they are brainstorming, idea mapping, the journalist questions, and the decision tree. The brainstorming means list all words that come to mind, not matter is good or bad idea, sometimes help you keep more thinking. Who?what?why?when?where?How? The six questions always help in business communication, when you are going to ask your audience, it’s always a good begin with.
In this chapter as we look at title developing leadership communication strategy. In the beginning, once you determine your purpose there are four tools can help you analyze your ideas, they are brainstorming, idea mapping, the journalist questions, and the decision tree. The brainstorming means list all words that come to mind, not matter is good or bad idea, sometimes help you keep more thinking. Who?what?why?when?where?How? The six questions always help in business communication, when you are going to ask your audience, it’s always a good begin with.
The decision tree is a way to break topic into this part so that you can see how the subtopics relate. In the next section the author giving us some good communication strategy.1Using a strategy framework, 2.creating an action plan, 3.Analyzing your audience,4 expertise,5 decision making-style, organizational context.
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