LC_Chapter 1 : Developing Leadership Communication Strategy

Chapter 1 : Developing Leadership Communication Strategy

This chapter talked about the leadership communication which emphasized on establishing a clear purpose developing a communication strategy, analyzing an audience, and ensuring we use the most effective organization structure. In business section, we set the purposes or objectives and find the best way to accomplish them. It's the same meaning to the leadership communication. 

We have to know what we like to communicate to the audience and determine how best to achieve the successful communication. First, we should have the clear purpose, and then generate the ideas by brainstorming, idea mapping, journalist’s questions and decision tree. The next step is determining the communication strategy. There are many components in the communication strategy framework that we need to consider. Let's begin with the context-what is happening when the messages are received. Then, we focus on purpose, message, medium/forum-the best channel for message delivery, spokesperson-the proper person to deliver the message and timing matter, audience, and feedback. Analyzing the audience is significant to determine how we can approach and shape the messages.

Whenever we've clarified our purpose, conducted the audience analysis, and created the strategy, we're getting ready to choose the best way containing good organization to present our ideas to the audience by both written and oral. Selecting organizational devices, using the pyramid Principle, and creating a storyboard are the techniques for working out the logical and structured communication.